Lead Gen 101 with Lead Prosper: Defining Lead Generation

Expand on your lead generation expertise with Lead Prosper’s comprehensive Lead Gen Glossary! If you are new to lead gen, an experienced lead generator, or somewhere in between, it never hurts to add more vocabulary to your lead gen terminology. From “Landing Page” to “Conversion Rate” our glossary will help sharpen your knowledge and introduce you to any and all terms necessary to help guide you further through the world of online lead generation. As we begin our Lead Gen 101 with Lead Prosper series, this glossary will be the perfect resource in helping out if there are any terms in which you might be unfamiliar with. Click here to access the full glossary.

Below are our picks for the Top 10 must know terms that will help you in your lead generation journey:

Lead: A lead is any potential customer who has expressed interest in a product or service.

Landing Page: A landing page is a web page designed to capture leads by providing relevant information and a call-to-action.

Call-To-Action (CTA): A prompt encouraging a lead to take a specific action, such as signing up for a newsletter or filling out a web form.

Opt-In: When a lead gives explicit permission to receive communication from a marketer, often through subscribing or signing up.

Conversion: The desired action taken by a lead, such as making a purchase or filling out a form, resulting in a successful outcome for the marketer. For example if you have a landing page with a simple form to collect user information, and they fill out the form - that is a conversion.

Campaign: In Lead Prosper, a Campaign is the main area where you set up your Suppliers, Buyers.

Lead Distribution / Routing: The process of distributing leads to the appropriate buyer or group of buyers based on predefined criteria. In Lead Prosper the distribution is handled through filters and rules set up on a Global, Supplier, and / or Buyer level.

Accepted Lead: An accepted lead, or sold lead, is a lead that matches all predefined criteria and is accepted (sold) to a buyer.

Lead Aggregator: Lead aggregators are companies that generate leads from various sources with the intention to sell those collected leads to buyers.

Telephone Consumer Protection Act (TCPA): TCPA is a U.S. law that regulates telemarketing and text messaging communications by having anyone who hosts a form used to collect data to make users read and acknowledge a prompt explaining how their data will be used.